http://emediaadvisor.com/2009/06/18/buildings-brands-online-the-silent-click-has-value/ Successfully Managing eMedia Business Thu, 03 Dec 2009 21:28:20 +0000 hourly 1 http://wordpress.com/ http://emediaadvisor.com/2009/06/18/buildings-brands-online-the-silent-click-has-value/#comment-31 Ed Tue, 11 Aug 2009 04:12:27 +0000 http://emediaadvisor.com/?p=249#comment-31 Hi Dennis - Totally true. Although, it can measure direct response and creative influence, the click is certainly not the only thing to keep an eye on. We concentrate on visits after ad impression and then break it down further from there. My clients are seeing nearly as good of a post-impression visit per impression rate as post-click per impression rate. At the end of the day it's all about media dollar spent per key page visit - whether they come from a click or an impression is not nearly as important. Hi Dennis – Totally true. Although, it can measure direct response and creative influence, the click is certainly not the only thing to keep an eye on. We concentrate on visits after ad impression and then break it down further from there. My clients are seeing nearly as good of a post-impression visit per impression rate as post-click per impression rate. At the end of the day it’s all about media dollar spent per key page visit – whether they come from a click or an impression is not nearly as important.

]]> http://emediaadvisor.com/2009/06/18/buildings-brands-online-the-silent-click-has-value/#comment-21 Microsoft wants more traditional media metrics on the web Wed, 08 Jul 2009 06:10:14 +0000 http://emediaadvisor.com/?p=249#comment-21 [...] movement to better measure display ads is picking up steam. The June OPA and comScore study, called “The Silent Click: Building Brands Online,” attempted to loosen the grip of click-throughs as a measurement of ad success online. And [...] [...] movement to better measure display ads is picking up steam. The June OPA and comScore study, called “The Silent Click: Building Brands Online,” attempted to loosen the grip of click-throughs as a measurement of ad success online. And [...]

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