Recent studies show that consumers spend 40% of their media time online making online advertising an ideal place to deliver brand messages. However, in the past we have used only one metric to measure online advertising…clicks. We were wrong! The Online Publishers Association, OPA, released a study today that assessed 80 of the largest consumer websites. [...]
Posts Tagged as ‘advertising’
May 28, 2009
Study Shows Print Advertising Drives Online Leads
Can print advertising drive online traffic? Yes, according to a study released by Telemetrics, a Toronto based company that focuses on call tracking and measurement solutions. Tracking unique URL activity in addition to call measurement demonstrated a 78% increase in overall leads in the study that measured Yellow Page print advertising. Telmetrics found that site referrals from print represented [...]
April 23, 2009
Understanding Behavioral Targeting
Behavioral targeting is an advertising delivery technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics or the surrounding content. Behavioral Targeting is based upon information collected regarding an [...]
April 29, 2008
Video Commercials – How Many Must I Watch!
The ability to watch video online is really quite a nice feature, but must they deliver me a commercial between each and every three minute clip? When sites insist on delivering their message so many times, it just becomes unbearable. Dow Jones MarketWatch is an example of a site that makes this mistake. Check it [...]
June 11, 2007
Which Click Made the Sale?
I recently read an interesting article highlighting studies made of click conversions. The question asked in the article was what site sending you a referral gets credit for creating the sales and consequently that site receiving more of your advertising dollars? The obvious assumption is that search engines create most of your sales because they [...]
