I am reading through reports this morning from the Business Marketing Association’s annual meeting which had the theme “Unlearn”. It is about time! Regardless I give them credit for their efforts. Here are some of the more interesting points that were presented. “Business marketing is rapidly changing, and business marketers need to learn about the [...]
Posts Tagged as ‘b2b’
May 28, 2009
Study Shows Print Advertising Drives Online Leads
Can print advertising drive online traffic? Yes, according to a study released by Telemetrics, a Toronto based company that focuses on call tracking and measurement solutions. Tracking unique URL activity in addition to call measurement demonstrated a 78% increase in overall leads in the study that measured Yellow Page print advertising. Telmetrics found that site referrals from print represented [...]
April 23, 2009
Understanding Behavioral Targeting
Behavioral targeting is an advertising delivery technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics or the surrounding content. Behavioral Targeting is based upon information collected regarding an [...]
April 7, 2009
The Benefits of Webcasting and the Site Publisher’s Role
As a Marketer, you should strongly consider the benefits of webcasting to promote you your product. One of the most effective ways of creating, marketing, and delivering a webcast is to partner with a trade publisher that targets your desired market. These publishers are experts at delivering an audience and that element may be the [...]
April 18, 2008
Google Apps and Salesforce
What a fantastic and brilliant combination of products! Salesforce.com has recently announced the possibility of integrating their products! According to Google, here is what you can expect with this latest announcement: Automatically add Gmail communications to Salesforce for a record of customer interactions Chat with colleagues right from Salesforce—during sales or customer services calls Associate [...]
December 7, 2007
Creative Lead Generation
Recently we have been using a new method of collecting advertising leads for our company. We call this method Showstoppers. Showstoppers were created because we wanted to create a convenient yet effective way to tell our story to potential advertising customers 24 hours a day. We created a five minute flash presentation complete with a [...]
