Social media has been spreading like a disease, except it’s not a disease. It’s the overnight sensation that’s taken about 7 years to appear overnight. Everyone, but everyone’s had a look at Social Media and formed an opinion – waste of time, waste of money, don’t understand it, can’t see the point. Maybe they’ve become [...]
Posts Tagged as ‘emedia’
April 7, 2009
The Benefits of Webcasting and the Site Publisher’s Role
As a Marketer, you should strongly consider the benefits of webcasting to promote you your product. One of the most effective ways of creating, marketing, and delivering a webcast is to partner with a trade publisher that targets your desired market. These publishers are experts at delivering an audience and that element may be the [...]
June 11, 2007
Which Click Made the Sale?
I recently read an interesting article highlighting studies made of click conversions. The question asked in the article was what site sending you a referral gets credit for creating the sales and consequently that site receiving more of your advertising dollars? The obvious assumption is that search engines create most of your sales because they [...]
