Can print advertising drive online traffic? Yes, according to a study released by Telemetrics, a Toronto based company that focuses on call tracking and measurement solutions. Tracking unique URL activity in addition to call measurement demonstrated a 78% increase in overall leads in the study that measured Yellow Page print advertising. Telmetrics found that site referrals from print represented [...]
Posts Tagged as ‘linkedin’
April 23, 2009
Understanding Behavioral Targeting
Behavioral targeting is an advertising delivery technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics or the surrounding content. Behavioral Targeting is based upon information collected regarding an [...]
April 8, 2009
The Right Man for Our Times
“The United States has been enriched by Muslim-Americans,” he said. “Many other Americans have Muslims in their family, or have lived in a Muslim-majority country. “I know,” he said, “because I am one of them.” President Barack Obama, April 2009 I was very proud of our new President today as I read this quote in [...]
April 7, 2009
The Benefits of Webcasting and the Site Publisher’s Role
As a Marketer, you should strongly consider the benefits of webcasting to promote you your product. One of the most effective ways of creating, marketing, and delivering a webcast is to partner with a trade publisher that targets your desired market. These publishers are experts at delivering an audience and that element may be the [...]
April 20, 2008
Define Your Niche and Do it Well
Traditional B2B trade publishers are experts at defining their own niche in the market place and then delivering content that is relevant to that audience. The content community created by trade publishing has a long history of providing a service to both the reader and the sponsoring advertisers. But could trade publishing be facing a [...]
June 11, 2007
Which Click Made the Sale?
I recently read an interesting article highlighting studies made of click conversions. The question asked in the article was what site sending you a referral gets credit for creating the sales and consequently that site receiving more of your advertising dollars? The obvious assumption is that search engines create most of your sales because they [...]
