I read a post this morning by Daniel Ambrose, an editor for Online Pubishing Insider where he speculates that the success of Google’s and similar sites ability to create 90% of their revenue without salespeople. I have wondered about this also. I fundamentally agree with his premise, which is that even though the industry is [...]
Posts Tagged as ‘media’
April 23, 2009
Understanding Behavioral Targeting
Behavioral targeting is an advertising delivery technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics or the surrounding content. Behavioral Targeting is based upon information collected regarding an [...]
April 7, 2009
The Benefits of Webcasting and the Site Publisher’s Role
As a Marketer, you should strongly consider the benefits of webcasting to promote you your product. One of the most effective ways of creating, marketing, and delivering a webcast is to partner with a trade publisher that targets your desired market. These publishers are experts at delivering an audience and that element may be the [...]
June 11, 2007
Which Click Made the Sale?
I recently read an interesting article highlighting studies made of click conversions. The question asked in the article was what site sending you a referral gets credit for creating the sales and consequently that site receiving more of your advertising dollars? The obvious assumption is that search engines create most of your sales because they [...]
