Posts Tagged as ‘newsletters’

March 5, 2008

How to Market to the B2B User Via E-Mail Newsletters

1. The offer. B2B email recipients were inundated last year with offers for free white papers and Webinars. Do you have to come up with something completely new for 2008? No, but your white paper or free guide better be pretty darn informative. Remember, it’s about your buyers, not you. 2. Landing pages. Without a [...]

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August 28, 2007

Business Spam

Daily I am getting emails from company who have acquired my email address, sending me their business message, and yet they have no idea who I am. I get offers asking me to buy steel or asking me to be their partner in some way. Don’t these companies know that their message is going into [...]

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